Synapse Multimedia
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Mobile Applications for Radio
Click here for Mobile Application for Radio Stations Signup Form
The Synapse Mobile Radio Station applications ("The Application") are designed to work on iPhone, iPod Touch, iPod and Android, and can be configured to work with any Content Management System (CMS), including the Synapse CMS.
Advertising can be placed using OpenX, DART, Burst Media, AdMob, JumpTap, Quattro and Millennial Media accounts.
Synapse Multimedia believes media companies need 100% local control over their content and advertising revenue, this allows them to properly manage and budget their monthly cost in order to maximize their revenue.
The media company reserves 100% of all ad space and revenue on the mobile application, and there are not any overages for hosting of the application.
Mobile Device Application Features
The Mobile Radio Station Application has five main sections (or buttons) that appear at the bottom of the device screen when the application is loaded. Standard setup titles: Home, Radio, News, Weather, More. The titles of these buttons can be configured during the setup process of the application and can be configured with any name or function.
XML Configuration:
Application administrators are given access to the XML config file which allows items such as the number of stories, radio feeds and videos that appear for the end user, to be modified.
Synapse Management Console
The management console provides an easy way for administrators to manage their content, live radio feeds, videos and advertising. The system can also be configured to automatically import data and videos from any CMS system using XML data feeds.
Content Categories
Throughout the application, users have the ability to drill down into content categories for additional information. These categories are represented by a File Folder Icon to the left of the content category. Clicking the folder opens it and displays the next level of information with a title, image and publish date and time. This feature is used on Live Feeds, News, Video and More sections.
Home Screen Section
The Home screen loads by default when the application opens. Items or live radio feeds are listed with one item per line on the home screen. However, an item title can be a maximum of two lines. If a title is too long the application will truncate the title at the end of line two, this is indicated by the use of three dots at the end of the title. Each line item/story supports one image on the left (77 x 57), the item title, and a publish date and time.
When a user clicks a title the application drills down and loads the full item. Each full item supports a title, an image (300 x 226) located at the top of the item just below the title, and the full item text.
Items controlled by application administrator:- Content categories
- Number of stories to display in the section. The application looks at the publish date and sort order for each item and displays it. The number of stories shown is based on the value set by the application administrator.
Live Radio & Video Section
The application administrator has the ability to select the categories and number of top videos to return for this section. The application looks at the publish date and sort order for each video and displays it. The number of videos shown is based on the value set by the application administrator.
Items controlled by application administrator:- Live Radio and Video categories
- Number of top videos to return for this section. The application looks at the publish date and sort order for each video and displays it. The number of videos shown is based on the value set by the application administrator.
- This section can be substituted with any of the items in the more section.
The Synapse mobile radio product also supports live radio and video streaming which can be used to stream the live radio station on air feed, daily news broadcast or special live events. This is setup by Synapse during configuration or can be added after the application is setup for an additional fee.
News and Event Section
The News and Event section works in the same manner as the homepage, but with a few additional features. When a user clicks on the item the application drills down and loads the full item. Each full item supports a title, an image (300 x 226) located at the top of the item just below the title, and the full item text.
Items controlled by application administrator:- Number of stories to be returned for each category. The application looks at the publish date and sort order for each item and displays it.
- This section can be substituted with any of the items in the more section.
Weather Section
The Weather section is optional and can be configured to pull weather from any weather system at the time of set up. The Weather section has the ability to support the following functions.- Radar Stream (Video Feed)
- Current Conditions and Today's Forecast
- School Closings
- Current Doppler
- 8-Day Forecast
- Current Temperatures
- Storm Tracker Warnings
- Valley Temperatures
- Lightning Strikes
- SkyCam
- More Section
When a user clicks on an item in the more section the application drills down into this section and displays the information. Each line item supports 1 image on the left (77 x 57), a title, and a publish date and time. When a user clicks on the line item the application drills down and loads the full content. Each item supports a title, and an image (300 x 226) located at the top of the item just below the title.
Items in the more section can be changed before the application is submitted to the mobile application store for approval. These items do not all need to be used at the time of launch just defined because they can be turned on or off through the XML configuration at any time. Items currently available/supported in the More Section are as follows.
About Us
Classifieds
Contact Info
Continuous News
Driving Today
Economy
Entertainment
Features
Financial
Full Site
Health
Horoscopes
Lifestyle
Local Scene
Lottery Results
Money
National News
Out & About
Photo Gallery
School Closings
Science
Search
Slideshows
Sports
Sports - NFL
State News
StormTracker
Strange News
Tip Line
High School Sports Zone
TV Programming
US/World
Your Hometown
View Full Website
- Advertising
Advertising on the Mobile Device Application is controlled by the Synapse Ad Manager in the Synapse CMS, OpenX, DART, Burst Media, AdMob, JumpTap, Quattro or Millennial Media. Each section except for live video has the ability to support a banner (300 x 60) from either the top or bottom of the application window, but not both simultaneously. Only one ad spot can be utilized at a time and this preference is controlled by the application administrator. The Mobile Device ad statistics are available in the Synapse CMS, OpenX, DART, Burst Media, AdMob, JumpTap, Quattro or Millennial Media.
- User Statistics
When users connect to the Mobile Device Application the system will record their navigation through the application similar to a traditional website. Each section the user navigates to is recorded as a page view. The following information is tracked and reported on by month or day:- Total Application Downloads
- Visitors
- Unique Visitors
- Return Visitors
- Page Views/Section Views
- Social Networking Tools
The Mobile Application for Churches supports Email to a Friend and Facebook. These enhance the users interaction with the content by allowing them to easily share content with anybody. Attached to each email message is a link to the Apple and Android App store.
Items in the More Section can be mapped to a category in the Synapse CMS or any CMS/mobile application.
Click here for Mobile Application for Radio Stations Signup Form